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Business Insights 360

Skills Used

Power BI, Excel, SQL

Date

20 December 2024

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Description

AtliQ Hardware, a dynamic player in the PC and accessories industry, is on a mission to expand its global footprint. To navigate a competitive market, the company sought to harness the power of data analytics for informed decision-making and sustainable growth.

  • GitHub
  • LinkedIn
  • Medium
  • Instagram
Objective


Provide insights on Finance, Sales, Marketing, and Supply Chain to the management of a manufacturing company.

Domain: Manufacturing

This project analyzes business data to generate actionable insights using SQL for querying and Power BI for visualization.


Key Tasks


  • Write SQL queries to extract essential insights and reports.

  • Develop stored procedures for filtered data extraction.

  • Create an interactive Power BI dashboard for data-driven decisions.


Tech Stack


  • MySQL

  • MS Excel

  • Power BI (including Power BI Service for live dashboard sharing)


Workflow


  • SQL Workbench

  • Load raw data into MySQL.

  • Design database schemas and relationships.

  • Create stored procedures for managers to extract filtered reports.

  • Generate key metrics using advanced SQL queries.


Power BI Dashboard


  • Connect Power BI to MySQL and Excel.

  • Transform and clean data using Power Query.

  • Establish data relationships and build calculated measures.

  • Design a dynamic dashboard with KPIs for each department.


Key Features

Departmental Insights

  • Finance View: Profit and loss metrics, revenue trends, and KPI tracking.

  • Sales View: Unit economics, customer segmentation, and sales performance analysis.

  • Marketing View: Campaign ROI, operational expenses, and customer acquisition cost.

  • Supply Chain View: Inventory turnover, demand forecast accuracy, and risk analysis.

  • Executive View: Comprehensive high-level insights for strategic decision-making.


Live Dashboard


  • Interactive Visuals: Drill-through and filter options for better analysis.

  • Dynamic Updates: Real-time data updates powered by Power BI Service.


Key Learnings


  • In-depth understanding of departmental metrics and their significance.

  • Enhanced stakeholder communication skills through effective report delivery.

  • Mastered integrating SQL and Power BI for seamless data visualization.

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