Business Insights 360
Skills Used
Power BI, Excel, SQL
Date
20 December 2024

Description
AtliQ Hardware, a dynamic player in the PC and accessories industry, is on a mission to expand its global footprint. To navigate a competitive market, the company sought to harness the power of data analytics for informed decision-making and sustainable growth.
Objective
Provide insights on Finance, Sales, Marketing, and Supply Chain to the management of a manufacturing company.
Domain: Manufacturing
This project analyzes business data to generate actionable insights using SQL for querying and Power BI for visualization.
Key Tasks
Write SQL queries to extract essential insights and reports.
Develop stored procedures for filtered data extraction.
Create an interactive Power BI dashboard for data-driven decisions.
Tech Stack
MySQL
MS Excel
Power BI (including Power BI Service for live dashboard sharing)
Workflow
SQL Workbench
Load raw data into MySQL.
Design database schemas and relationships.
Create stored procedures for managers to extract filtered reports.
Generate key metrics using advanced SQL queries.
Power BI Dashboard
Connect Power BI to MySQL and Excel.
Transform and clean data using Power Query.
Establish data relationships and build calculated measures.
Design a dynamic dashboard with KPIs for each department.
Key Features
Departmental Insights
Finance View: Profit and loss metrics, revenue trends, and KPI tracking.
Sales View: Unit economics, customer segmentation, and sales performance analysis.
Marketing View: Campaign ROI, operational expenses, and customer acquisition cost.
Supply Chain View: Inventory turnover, demand forecast accuracy, and risk analysis.
Executive View: Comprehensive high-level insights for strategic decision-making.
Live Dashboard
Interactive Visuals: Drill-through and filter options for better analysis.
Dynamic Updates: Real-time data updates powered by Power BI Service.
Key Learnings
In-depth understanding of departmental metrics and their significance.
Enhanced stakeholder communication skills through effective report delivery.
Mastered integrating SQL and Power BI for seamless data visualization.