top of page

Android App Market Insights

Skills Used

Power BI

Date

23 November 2024

cropped_image.png

Description

In the ever-evolving world of mobile applications, understanding market trends is crucial for developers, businesses, and researchers. This project leverages Power BI to create an interactive dashboard that provides comprehensive insights into various aspects of the Android app market. From app categories and pricing to reviews and installs, our analysis uncovers valuable trends that can help you make informed decisions and succeed in the competitive app landscape. Join us as we explore the dynamic world of Android apps and unlock the secrets to market success.

  • GitHub
  • LinkedIn
  • Medium
  • Instagram
Android App Market Analysis Dashboard

This project provides insights into the Android app market using an interactive dashboard built in Power BI. The analysis uncovers trends in app categories, pricing, reviews, and installs to help developers, businesses, and researchers understand market dynamics.


Get Dataset [ From Kaggle]


Performed Data Modelling On Dataset


Dataset Fields:


  • App Name: Name of the application.

  • Category: App's primary category (e.g., Productivity, Tools).

  • Type: Indicates if the app is Free or Paid.

  • Price: Price of the app (in INR).

  • Rating: Average user rating (on a scale of 1 to 5).

  • Reviews: Total number of user reviews.

  • Installs: Total number of app installs.


Dashboard Overview


Key Insights


Top Downloaded Categories:


  • Tools lead with 8.0 billion downloads.

  • Other popular categories include:Productivity: 5.8 billion downloads.
    Social: 5.8 billion downloads.
    Photography: 5.5 billion downloads.

Free vs. Paid Apps:


  • The market is dominated by free apps (92.06% of all apps), while paid apps make up just 7.94%.


Pricing Analysis:


  • The Finance category has the highest average price among all app categories.


User Engagement:

Free Apps:


  • Sum of Reviews: 2 billion.

  • Total Installs: 74 billion.


Paid Apps:


  • Sum of Reviews: 6 million.

  • Total Installs: 55 million.


Dashboard Features


Interactive Visuals:


  • Bar Chart: Top 10 app categories by total downloads.

  • Pie Chart: Free vs. Paid app distribution.

  • Line Chart: Average price by category.


Filters:


  • Filter data by app categories to analyze specific segments.


Summary Statistics:


  • Key metrics (reviews and installs) for free and paid apps.

How to Use


Download the Repository: Clone or download the repository to your local machine:

bottom of page