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ABOUT ME
Hi,
I build systems that turn raw data into decisions.
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M.Sc Computer Science, Andhra University (2024). My work sits at the intersection of data engineering and marketing analytics — I'm equally comfortable writing SQL queries and interpreting campaign performance data from the same dataset
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My technical foundation: Power BI, SQL, Python, Excel at a production level. I've built end-to-end pipelines — PDF extraction to MySQL to Power BI dashboards — and deployed interactive tools in Streamlit. I don't hand off to another team to visualize what I queried. I own the full chain.
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My analytics projects span HR attrition modelling, customer churn analysis, pharmaceutical sales reporting, and market segmentation — all built to answer a specific business question, not to demonstrate tool familiarity.
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I'm targeting Data Analyst and Marketing Data Analyst roles where the expectation is to own the numbers end-to-end — from data architecture to the insight that lands in a stakeholder meeting.
Based in Kakinada, Andhra Pradesh. Open to Hybrid roles.
EXPERTISE
The Tools of My Trade
A hybrid skill set spanning data analytics, visualization, and digital marketing — all oriented toward measurable business outcomes.
ANALYTICS AND VISUALIZATION
Power BI
Sheets
Excel
Power Query
MySQL
Python
PERFORMANCE MARKETING
Social Media Strategy
Lead Generation
Campaign Analysis
A/B Testing
CURRENT RESEARCH
Responsible AI
Gen AI Tools
Machine Learning
EXPERIENCE
Where I've worked
MAXISHIELD
FEB 2023 - APRIL2026
Social Media Marketing Intern
Led end-to-end social media operations for an anti-radiation products brand distributed via direct selling, dealer networks, affiliate marketing, Flipkart, and Amazon.
Scaled a Facebook video from 0 to 425K views in 15 days by identifying the right content format and audience, resulting in 1,000+ inbound calls and ~6% lead conversion day.
Increased average daily reach to 1,000+ views on post timing, format, and captions for the Instagram page
Reduced manual reporting effort by building a Google Sheets tracker that monitored reach, engagement, and conversion metrics across all active campaigns daily.
Improved campaign planning consistency by creating a monthly content calendar and scheduling workflow in Meta Business Suite.
425K+
VIDEO VIEWS
1000+
LEADS GENERATED
~6%
LEADS CONVERSION
PROJECTS
Impactful Case Studies
Click any card to open the full case study — tools, approach, and measurable outcomes. No page redirects.