Financial Intelligence Pipeline

Overview

Android app market using an interactive dashboard built in Power BI. The analysis uncovers trends in app categories, pricing, reviews, and installs to help developers, businesses, and researchers understand market dynamics.

Objective

This project provides insights into the Android app market using an interactive dashboard built in Power BI. The analysis uncovers trends in app categories, pricing, reviews, and installs to help developers, businesses, and researchers understand market dynamics.

⚠️ Problem

Overloaded app market data with no clear insights
Difficult to compare categories and pricing trends
Lack of visibility into installs and user behaviour

🚀 Solution

Built an interactive Power BI dashboard
Analysed installs, ratings, reviews, and pricing
Compared Free vs Paid app performance
Enabled category-based filtering